Ilene’s is a 1200 square foot “lifestyles boutique” located in a suburban setting on the south shore of Long Island. Catering to a diverse clientele, Ilene’s sells an eclectic line of jewelry, fashion accessories, clothing, home furnishings, gift merchandise, and art. The design challenge here was to provide a variety of selling zones within a small space that provided adequate interest for the items being presented. There are four zones: the storefront, the jewelry cases, the cashwrap and lounge, and the apparel area. Each area is defined by the frame of the walls and ceiling, which changes subtlely from area to area, and by a series of fluorescent lighting tube installations which are different colors (and can be changed) for each zone. All of the display furniture and cases were custom-designed for the store in ebonized mahogany and glass.